For Creativebug’s Spring 2024 campaign I found inspiration in the new class releases offered - the colors, the textures and the fun. I designed a bespoke font, using the offer text itself to fuel the campaign. The campaign was well-received, resulting in a whopping 52% increase in conversion rates from the previous season featuring the same 60 Days Free offer.

Creative concept, creative production & brief. Campaign used for print, social, email and marketing design.