Crochet and Amigurumi are two of the top trending categories among crafters, so Creativebug’s own Crocheted Sloth and Crocheted Abominable Snowman were featured as the stars of the 2024 Holiday campaign. Using handmade props, I styled fun, winter scenes relating to November and December holidays. Despite a drastic decrease in our marketing budget, all channels saw a dramatic increase in conversions, including a 400% increase in email channels.

Creative concept, creative production & brief, cross functional partnership, prop construction, on-set art direction, post-production editing. Campaign used for video, web, social and internal & third-party marketing design.

Photography by Chloe Jackman